If your project is sponsored by someone, it doesn’t mean that they are also engaged in this project. It is the responsibility of the project manager to make sure that the sponsor should be engaged in the project work. The sponsor is the support system of every single working on the project. So basically project sponsor is a step to success in a project.
Project managers are in a position to move communication in all directions of Organization grid. They can communicate vertically as well as horizontally with any direction. On same assumptions, we here present 5 ways to keep project sponsor engaged.